Why Read Yes!: 50 Scientifically Proven Ways to Be Persuasive?
Almost everyone loves to hear “Yes” from others. Even You Love to hear “YES” Right? And why people shouldn’t say Yes when you have great ideas and best intention. But just like You, Everyone else also feels the same about their ideas and intentions. Hence You should learn to persuade people, You should know how to make people abandon what they believe and should adopt yours.
This book helps you to make people adopt your views and help you to convince people that your message, ideas or thoughts are the “Right” Ones.
Persuasion is not only an art, but it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Chapter 1: How can Inconveniencing Your audiences Improve Persuasiveness?
Here the author is saying that the Inconveniencing people can improve your results. This is because people perceive your demand as higher when they have to work harder to work with you. To explain this in more detail the author has shared an example Collen Szot is one of the most successful writers in the paid programming industry. She had composed several well-known “Informercials” for the famed and fast-selling NordicTrack exercise machine, she recently authored a programme where she shattered the twenty-years sales record for a home shopping channel. Although her informercial which she authored retain many same elements just like other infomercials, including, flashy catchphrases, unrealistic audiences and celebrity endorsement etc, But the thing which increased such a huge number of sales were the only three words which Szot has changed in the standard infomercial line, and those changed words became the reason was the huge sales record.
Those Three words which cause sales to skyrocket- Szot changed the all-too-familiar call-to-action line, “OPERATORS ARE WAITING, CALL NOW, “TO “IF OPERATORS ARE BUSY, TRY AGAIN.”
This simple change In the infomercial phrase, change the entire perspective of the buyers, the phrase if operators are busy, try again made viewers feel that people like me who are watching, even they are calling them for the product, this change of perspective became the reason for such a huge sales record.
Chapter 2: What shifts the bandwagon effects to another gear?
Herds are persuasive because people are motivated by others behavior, people love to follow the behavior of groups. but which group or herd is more persuasive.
suppose you go to any restaurant, then you will follow the behavior of the other guests who were living in that hotel, but you will be more influenced by the people who must have used that room which one is given to you. you will be more persuaded by looking at the testimonial of the people who were in the same room in which you were in, or you will be more convinced if someone says good about that hotel room.
You must have seen many promotions or advertisement where testimonials are done, all that is done to persuade you. If you heard someone saying positive about some product then you will for sure try to use it.
This is the end of Yes!: 50 Scientifically Proven Ways to Be Persuasive Summary. These are 2 out of 50 scientifically ways to persuade others, if you want to know all then get a free audiobook from Audible or buy from Amazon, and if you want me to make part 2 for this book summary then do comment below.